by Srinivas M | Oct 31, 2023 | Glossary
OTT is a means for providing video content via streaming services over the internet. It bypasses traditional distribution services by the cable. What Does OTT Mean? OTT stands for “over-the-top” or “topping up the excellence of entertainment” and refers to the...
by Praveen | Oct 25, 2023 | Glossary
What is programmatic advertising? Programmatic advertising involves employing automated tech for procuring advertising space, distinguishing itself from the conventional, often manual, digital advertising acquisition methods. It leverages data insights and algorithms...
by Praveen | Oct 3, 2023 | Glossary
Target Rating Points, or TRPs, have become a vital metric when it comes to any form of media nowadays. Effective monitoring of these metrics can let companies know how effective they have been in reaching their target audience. But, what exactly are TRPs? And how does...
by Praveen | Oct 3, 2023 | Glossary
Metagaming, also referred to as meta gaming, is a considerably widespread concept in gaming. The term is frequently used to describe unconventional gaming strategies that players adopt to make their character behave outside of the actions and characteristics intended...
by Praveen | Sep 29, 2023 | Glossary
An offerwall is an app-monetization unit displaying various incentivized advertising offers. Users can complete multiple offers in exchange for receiving in-app rewards. This mobile monetization strategy is usually presented in gaming apps, however can be used across...
