Decoding Sessions: A Marketer’s Guide to [App] Usage

After attracting users to your app, you should see if they are using it enough. This is where the need for measuring sessions comes in. Let’s learn how you can do that. Define Session Session definition is basically the time that your customer spends on your app after...

Hybrid App Platform: Mobile Code Access

A hybrid mobile application can be downloaded and installed on multiple mobile platforms like Android and iOS devices. Developers use the same code for all operating systems to create hybrid apps. Let’s understand the concept of these apps in more detail and how they...

DSPs Simplified: Marketing and Advertising Solutions

DSP meaning  DSP’s full form in digital marketing is demand-side-platform.  This software application enables advertisers to purchase ads using automated processes. DSPs are considered a potent tool for marketing automation as they facilitate the acquisition of...

Decoding SDKs: Types, Tools & Effective Utilization

What is SDK?  SDK in full form is “Software Development Kit”. It is a set of software tools and libraries that developers use to create applications for specific platforms, frameworks, or operating systems.   SDKs provide pre-built functions and resources...