by Praveen | Dec 30, 2023 | Glossary
As you know, customer segmentation divides consumers into different groups according to their attributes. Psychological segmentation further groups customers based on different psychological factors. So, without further ado, let’s dive into understanding this concept...
by Praveen | Dec 29, 2023 | Glossary
Searching for images on Google is a very simple and easy process. Most of us perform a basic search when looking for an image on Google. The search engine uses its advanced algorithm to understand your search intent and shows you the results. You get to see rows and...
by Praveen | Dec 29, 2023 | Glossary
Mobile marketing campaigns are an effective way to increase customer engagement and improve customer retention rates. Let’s understand the concept of mobile marketing and look at some of the most remarkable mobile campaign examples. What is Mobile Marketing? Mobile...
by Praveen | Dec 27, 2023 | Analytics
Data silos are isolated data accessible to only one group in an organization. Let’s understand the concept of data silos and why they are problematic. Define Data Silos Data silos meaning can be referred to as a repository of data that is controlled by one department...
by Praveen | Dec 27, 2023 | Analytics
Data is fundamental for any business and is available in a variety of formats. Let’s understand the role of these different formats along with their differences. What is Data and Big Data? Data is essentially a distinct piece of information that is gathered and...
