In May 2022, Google started testing a new storefront, and at the end of the month, rolled it out to the majority of the users. While we are analyzing a lot of data pointers – there are some things that have clearly changed. Now, Google hasn’t replicated...
While there are many excellent guides explaining how the search console works; the primary intent of this post is two fold: a. Explaining the way Google calculates impressions, clicks and other data points. b. Help you to understand the difference that you typically...
I’ve long heard the idea of keeping same conversion number for identical set of conversions. While it may make things simple, some extra thinking in assigning different conversion values can help you – in some ways that are mentioned below and many others...
The goal of this article is to tell you, a perspective candidate, about what we look for – and improve your chances of getting hired. What we look for in people Higher attention span: It’s the top metric for most of the roles that we hire. How do we...
What is App Pack App packs are bundle of apps that show up on the Google search result page on app based queries. App packs primarily show up whenever a user is expecting app based results. What are the ranking Factors for App Packs? Simple put – Google...
