by Praveen | Mar 15, 2024 | Glossary
APIs are all around us. Every time you use a rideshare app, change the AC temperature from your phone or make a mobile payment, you are using the API. API stands for application programming interface. It is a software intermediary that allows two applications to...
by Praveen | Mar 15, 2024 | Glossary
A GRP is an essential measure that helps businesses assess the success of their advertising campaigns. Let’s understand its use, importance and how you can calculate it. What is a GRP? The GRP full form in media is gross rating point. It is a common metric used in...
by Praveen | Mar 15, 2024 | Glossary
After attracting users to your app, you should see if they are using it enough. This is where the need for measuring sessions comes in. Let’s learn how you can do that. Define Session Session definition is basically the time that your customer spends on your app after...
by Praveen | Mar 15, 2024 | Glossary
A hybrid mobile application can be downloaded and installed on multiple mobile platforms like Android and iOS devices. Developers use the same code for all operating systems to create hybrid apps. Let’s understand the concept of these apps in more detail and how they...
by Praveen | Mar 15, 2024 | Glossary
DSP meaning DSP’s full form in digital marketing is demand-side-platform. This software application enables advertisers to purchase ads using automated processes. DSPs are considered a potent tool for marketing automation as they facilitate the acquisition of...
