by Praveen | Mar 15, 2024 | Glossary
ROAS meaning ROAS, full form in digital marketing, is Return on Ad Spend; it is a crucial performance metric (KPI) within online and mobile marketing. It signifies the revenue generated for each dollar invested in a marketing campaign. Built on the foundation of the...
by Praveen | Mar 15, 2024 | Glossary
Businesses rely on digital creators to boost brand awareness and connect with their customers. These creators leverage the power of social media platforms to put your brand in front of your target audience, helping in business growth. So, let’s understand the role of...
by Praveen | Mar 15, 2024 | Glossary
Month-over-month meaning MOM growth, a ubiquitous metric across various company functions such as finance, product development, marketing, and sales, serves as a standard measure. MOM growth formula and month calculators enable seamless tracking of essential...
by Praveen | Mar 15, 2024 | Glossary
For your marketing campaigns to be successful, knowing your customers should be the number one priority. The first step is to shift your focus from generating more clicks to retention, loyalty, and customer relationships. What is a better way to do so than segmenting...
by Praveen | Mar 15, 2024 | Glossary
Conversion is one terminology that any marketer is innately familiar with. So, let’s find out what is the definition of a conversion and what it means in the context of business marketing. What is the Meaning of Conversions? Conversion is the one thing that every...
