User acquisition is one of the vital steps to make your app successful. You can boost your app’s user acquisition through paid and organic methods. So, understanding the difference between both methods will help you choose the right one for your app marketing. Every...
Before launching your new app, to provide a trusted user experience, the app stores review all the apps: the updates in the app, in-app purchases, and events. The review time may differ for each application and store. On average, 50% of apps are reviewed within 24...
An app description is one of the critical elements in your app that can induce the reader’s interest. It is an integral part of the app’s metadata and a common field that most app store visitors read to know more about your app. To ensure your app...
The app industry is growing rapidly, with over 4 million apps in the App stores. So it’s more challenging to get your app noticed by the app visitors. With an appropriate App store optimization strategy and a marketing plan, your app has a higher chance of...
App retention rate is a key indicator to understand why and when the users stop using your app. The app retention rate will measure the number of users who continue to use your app over a specific period. Key Indicators App Retention Rate Benchmarks Track the app...
The app metadata determines the position of the app in the app stores. Metadata fields contain details of the app and are divided into text and visual. Some of these fields are indexed by the app store algorithms. So optimize these fields with the relevant keywords...
