Google Play Store is the most sought-after app market for app developers to publish and promote their apps to a broad spectrum of android users. It is the first and the most prominent app market that acts as a secure and guarded medium for app store users and...
Keywords are the words that app store visitors use to find an app. They are the search queries that display the relevant list of apps as app store search results. Therefore, keywords are crucial for a successful ASO strategy. Furthermore, appropriately using relevant...
Changes To Reporting For Ads Traffic Google will enhance its acquisition reporting for ad traffic as part of the new update. Installs from Google Ads campaigns will now be included in reporting for third-party referrals. Source : Google Play Console Previously, Google...
From November 2022, Google will start doubling down on reducing discovery for apps that cross bad behavior threshold for core web vitals. History of Android Vitals & It’s Impact Five years ago, we discovered Android vitals as one of the important ASO...
Google Play’s algorithm considers the app’s reviews and ratings to feature and recommend apps to app store visitors. The ratings also play a crucial role in influencing the decision-making of the users in downloading your app. So, to ensure the app review system is...
In-app push notifications are pop-up messages that appear on a user’s mobile when they make an app subscription. They are an in-app marketing technique to improve engagement and achieve long-term users. Push notification strategy is to boost your app monetization by...
