by Praveen | Dec 14, 2023 | Glossary
If you use Google frequently, you have likely seen the “People Also Search for” feature. This search engine layout strategy by Google plays a crucial role in search engine optimisation. Let’s dive deeper into understanding the concept of Google related search and how...
by Praveen | Dec 13, 2023 | Glossary
Direct response advertising is a type of advertising strategy aimed to get instant responses from people by encouraging them to take specific actions. Let’s understand the direct marketing concept and how you can make the most out of different direct marketing...
by Praveen | Dec 12, 2023 | Glossary
When considering a preferred mobile application, most individuals tend to think about its app icon. Despite its tiny and simple nature, the significance of an app icon should not be overlooked. It serves as the initial impression for users in app store search...
by Praveen | Dec 7, 2023 | Glossary
K-factor is a metric used by app developers to identify the virality of an app. It helps in measuring how many additional users each existing user brings to an app. So, without further ado, let’s understand the importance of the K-factor, how it is calculated and how...
by Praveen | Nov 27, 2023 | Glossary
What is Retargeting in Digital Marketing? In any marketing campaign, in addition to targeting new customers, you also need to ensure your older customers keep coming back. And that is the basic purpose of retargeting. So, let’s delve deeper into what is ad retargeting...
