by Praveen | Nov 25, 2023 | Glossary
What is ad server, and the functioning mechanism of an ad server? Find our detailed explanation and comprehensive definition of ad server below. Ad server meaning An ad server functions as a technological infrastructure that centrally manages advertisements,...
by Praveen | Nov 25, 2023 | Glossary
Engagement definition User engagement refers to the degree and manner in which individuals interact with a product, service, or content. It measures the depth of a user’s involvement, including actions such as clicks, interactions, and time spent, indicating...
by Praveen | Nov 25, 2023 | Glossary
Discover how media mix modeling (MMM) leverages combined data to empower marketers in forecasting their future advertising expenditures. What is media mix in advertising? MMM modeling employs statistical analysis on consolidated data to assess various marketing...
by Praveen | Nov 20, 2023 | Glossary
Understanding who is publisher and who is advertiser in marketing is crucial. So, learn everything about ad publishers in depth! Publisher vs Advertiser: Difference between Advertiser and Publisher Differentiating between publishers and advertisers is one of the most...
by Praveen | Nov 17, 2023 | Glossary
An MMP is essentially a company that helps apps measure the performance of their campaigns across advertising marketing channels, media sources, and ad networks. Let’s understand how it works, its benefits, and what you need to look for when selecting an MMP. What is...
