by Praveen | Dec 12, 2023 | Glossary
When considering a preferred mobile application, most individuals tend to think about its app icon. Despite its tiny and simple nature, the significance of an app icon should not be overlooked. It serves as the initial impression for users in app store search...
by Praveen | Dec 7, 2023 | Glossary
K-factor is a metric used by app developers to identify the virality of an app. It helps in measuring how many additional users each existing user brings to an app. So, without further ado, let’s understand the importance of the K-factor, how it is calculated and how...
by Praveen | Nov 27, 2023 | Glossary
What is Retargeting in Digital Marketing? In any marketing campaign, in addition to targeting new customers, you also need to ensure your older customers keep coming back. And that is the basic purpose of retargeting. So, let’s delve deeper into what is ad retargeting...
by Praveen | Nov 25, 2023 | Glossary
What is ad server, and the functioning mechanism of an ad server? Find our detailed explanation and comprehensive definition of ad server below. Ad server meaning An ad server functions as a technological infrastructure that centrally manages advertisements,...
by Praveen | Nov 25, 2023 | Glossary
Engagement definition User engagement refers to the degree and manner in which individuals interact with a product, service, or content. It measures the depth of a user’s involvement, including actions such as clicks, interactions, and time spent, indicating...
by Praveen | Nov 25, 2023 | Glossary
Discover how media mix modeling (MMM) leverages combined data to empower marketers in forecasting their future advertising expenditures. What is media mix in advertising? MMM modeling employs statistical analysis on consolidated data to assess various marketing...
