by Praveen | Nov 20, 2023 | Glossary
Understanding who is publisher and who is advertiser in marketing is crucial. So, learn everything about ad publishers in depth! Publisher vs Advertiser: Difference between Advertiser and Publisher Differentiating between publishers and advertisers is one of the most...
by Praveen | Nov 17, 2023 | Glossary
An MMP is essentially a company that helps apps measure the performance of their campaigns across advertising marketing channels, media sources, and ad networks. Let’s understand how it works, its benefits, and what you need to look for when selecting an MMP. What is...
by Praveen | Nov 15, 2023 | Glossary
What is real-time bidding? Real-time bidding is a form of programmatic buying or realtime bidding falls under the umbrella of programmatic media purchasing. It involves the real-time buying/selling of advertisements on a per-impression basis through instantaneous...
by Praveen | Nov 15, 2023 | Glossary
In app purchases meaning In-app purchases (IAPs) represent a key monetization model employed by app publishers. An in-app purchase refers to any additional fee beyond the initial cost of downloading the app on smartphone devices/tablets. Definition of an in-app...
by Praveen | Nov 14, 2023 | Glossary
Interstitial ads, or interstitial banners, are full-screen advertisements that cover the entire interface of an app or a webpage. And here is how these ads can help marketers. What is Interstitial Ads? Interstitial ads are full-screen ads that appear in an app between...
by Praveen | Nov 13, 2023 | Glossary
An ad exchange is a digital marketplace that facilitates buying and selling on online advertising inventory. Let’s find out what all it encompasses and how businesses can use these exchanges to make the advertising process more efficient. What are Ads Exchanges and...
